Content drives sales! The saying “Content is King” is still valid today.

Search engines use words to index your site’s pages. The more words, specifically the same keyword, or keyword phrase, used multiple times on a page increases the likelihood that search engines indexes the page based on those keywords.

Words are just as important, if not more important, in your product details. Having good descriptions, images, and other key points in your inventory listings increase your products’ standing in search engines.