Google Search Central (formerly Webmasters) | Web SEO (Search Engine Optimization): 

Go to https://search.google.com/search-console/about for more information.

Bing Webmaster:

Go to https://www.bing.com/webmasters/about for more information.

Google & Bing offer various services to their webmasters. However, from the standpoint of your store, at the very minimum, you may provide the direct address of your store’s sitemap. This may help these search engines index your store’s pages, including product pages, faster and more efficiently. You may also review what they have indexed and any errors they may encounter.

Both Google and Bing require domain ownership verification. They offer various methods including Name Server entries, META Tag entries and downloading an HTML file to place on your website.

*Important*

For now, ChrisLands requires that you use the HTML file download. When you are going through the webmaster registration, an option to select a Validation Method is provide, choose the HTML File validation method. Download the HTML file they provide, attach it to an email and email [email protected]. ChrisLands will install it in the right location then you can validate your site.

Once you have your site validated, you may submit your site map. Your sitemap is located at your store.

http://www.YOURSTOREDOMAIN.extension/sitemapindex.xml.gz *

Such as:

http://www.chrislands.com/sitemapindex.xml.gz *

*Note: If your store is secure, use https instead of http