Why is social media a good marketing strategy?

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook (Meta), Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. The Importance of Social Media Marketing in 2022    

With over half of the world’s population using social media platforms, they are a natural place to reach new and highly targeted potential customers.

A 2019 survey of online consumers in the United States revealed that 72 percent of consumers had used a social media channel to discover new products.

You can post almost anything on your social media, including events you may be having, blog entries you’ve written, product specials and links directly to products listed on your site. Always include your website address in every post.

Keeping up with social media can be time consuming, but it is important. We recommend that you schedule time, a regular schedule, even as little as 15 minutes a day, or every other day, to add to your social media.

New social media apps marketers should watch in 2022