Marketing Your Bookstore

Marketing continues to be reported as the biggest mystery for new business owners. It’s no wonder—with changing algorithms and trends around how customers find and interact with brands, it can be difficult to keep up.

With zero budget as a new bookstore owner, start with a few organic marketing tricks to help you build buzz and an audience for your business:

• Setup social accounts and post content daily
• As you build an audience build a landing page on your website to capture useful data like email addresses
• Invest in SEO on your website
• Verify your website through Google and Bing
• Use Facebook/Instagram and Google shop feeds
• Utilize Bookfinder, ChrisLands Search, Via Libri search engines
• Run virtual and/or IRL events to promote your online bookstore
• Have incentives such as coupons or return shopper deals
• Leverage influence marketing where you can

As with any business you need to find out where your customers are hanging out at. Is it Facebook? Is it Instagram? Etc. etc.…