ChrisLands Inc
Marketing Moment!

In This Issue



Of course, we have a few things to say so read on......



A Review

Over the course of the last year, I've made several marketing suggestions. 

1.  Keywords in Content
2.  Keywords in Browser Title, Meta Tags, and on page content.
3.  Email Your Shoppers
4.  Go Local with Yahoo Local and Google Local
5.  Local Marketing.
6.  Cross Selling with Sales from Other Venues
7.  And More.

We hope that this has helped some of you.  I have recently made another suggestion and want to pass that on.  I do not know if it is a sound idea, but it is an idea.

Here it is, please take it with a grain of salt. 

I had several questions regarding the placement of a store's domain name in the search results of search engines.  As I've mentioned before, we have no control over how search engines index web pages, how quickly they index pages (or update changed pages) nor do we have control over where those pages come up in search results.

But when I received these questions, I thought, why not look at the domain names coming up on the first pages of search results and compare with your store's web pages.  Look at the use of keywords, the browser title, the meta tags (you can view source on most web pages), and how often those keywords show in the page content.

What is different from your store's use of keywords over the domains that come up on the first pages?  Maybe there is something else that you see besides the use of keywords?

If you could identify anything significant and implement that into your store then maybe it will help when it comes to finding your store in search results.  You might implement it into the product descriptions as well.

Is this an original idea?  Probably not but I pass it along anyway because there maybe a few of you out there it might help.

As I said before, owning an online store is not like a Field of Dreams.  Just because you build it does not mean they will come.  An online business is the same as any other business, there will always be a need to market your store. 


We look forward to serving you in 2011 and are very excited about the future.  The best is yet to come!!!!



Jaymes Sorbel
ChrisLands Inc