about keywords in the past but here I go again. I've received
questions from several store owners about why if they
do a search for "so and so" on a search engine
their store does not come up in the first few pages of the search
So I go and
look at their store and the "so and so" search terms they
used are words not on their website, and especially not on their
homepage. Of course, their site is not going to be found in the
first few pages of search results.
So I am
going to relay something I heard from a Search Engine Optimization
fellow who called me. I have no idea if this is important or
the quality of work he does, but he seemed to think that this little
tidbit of information was important, so here it is. Take it
with a grain of salt.
stated that the best use of keywords are keywords that are in the
title of your browser, in the META tags (keywords and description),
and also appear several times on the page content of your site.
The same keyword(s) in all four locations will have a higher priority
when being indexed by search engines or so he implied.
build a store we supply a default Title, META Keywords, Meta
Description, and usually some homepage content. We highly
recommend you edit these areas to suite your situation and so they
contain keywords that pertain to you and your store.
You can edit
your Title and Meta tags in your store administration by:
Administration -> Meta/Title (left menu)
you can edit your page content in that same area of administration
click on any page title in the left menu to open the editor for that
about the keywords that are unique to you, the more unique your
keywords the better. Also be cautious not to use these keywords
out of context. Simply listing keywords might be considered
"spamming" by search engines and that could hurt instead of
help your placement.
follow this advice do not expect for your placement to improve
overnight (if that fellow is right). It takes time for sarch
engines to update their indexes, I've heard weeks.
A note about
adding Meta tags. If you have a Meta tag that we do not provide
that you want to add, such as a google validation Meta tag, that
system provides two entry fields, Meta Tag and Meta Content, so when
you add it the form should look like:
You do not
paste the entire Meta tag provided into one or the other field.
keywords in the content of your pages and in your item descriptions